Writing the perfect website listing description may seem daunting for new sellers. This blog post will provide new sellers with tips on how to best structure your listing description for an online business, and the do’s and don’ts associated with selling your business on Flippa. We’ve also create an example of a great listing description for you to refer to when creating your own listing on Flippa.
Structuring Your Listing
When you write your listing description we’ve made it as simple as possible to ensure your listing is built to sell. Begin by entering your businesses URL, tell us what type of online business you’re selling, and from there all you need to do is follow the prompts.
Fill out all the information you can including detailed business descriptions, financial reports, upload images, add links to social media accounts, and any other details you can. Link any integrations you can as this provides buyers with objective information about your business. The more detail the better!
What does the perfect listing description look like?
Here are a few examples of websites that have sold with detailed listing descriptions:
- ShipYourEmemiesGlitter.com – Sold for $85,000
- CreepyPasta.com – Sold for $65,500
- CraftBeverageJobs.com – Sold for $20,000
- eCommerce Listing example
- Content Listing example
Do’s and Don’ts
Don’t lie
When selling your website, lying or omitting items will almost always hurt you, as it is sure to come out in the due diligence process. It is crucial that all information you provide in the listing is accurate for the online business you are selling. All claims should be able to be verified by potential buyers on request.
Attach proof
Any revenue claims need to be supported by proof. The more integrations on your listing, the better. This proof can be in video or image format. We also suggest providing proof of traffic and other claims you make on the listing.
Provide as much information as possible
Buyers want to have access to as much information as possible about the online business before they place a bid on it. Providing as much information as possible will allow buyers to have access to this, and reduce the amount of questions you will be asked throughout the auction process.
Don’t be rude
Be professional! Respecting potential buyers and the questions they submit is important to ensure buyers want to work with you. To ensure the auction process is smooth, ensure that you assist and support buyers during the auction period when they are deciding if the online business is right for them.
Be clear
Potential buyers of your website don’t want to be searching through your description for specific information about your online business. By using the structure provided above, and correct grammar will improve the quality of your listing.
Ready to sell your business on Flippa? List your business and check out our First Time Seller’s Guide.
